SESOBU Logo Creation

SESOBU (Sedotan Sobat Bumi) is a natural straw business that transforms purun, a naturally growing wetland plant, into an eco-friendly alternative to conventional plastic straws. The brand carries a strong connection to nature, sustainability, and the unique identity of the equatorial peatlands where purun grows. For this project, I created SESOBU’s logo from the ground up to visually represent its natural roots and sustainable purpose. The logo combines purun plants, their roots, and a straw element within a circular symbol, reflecting the connection between nature, local resources, and environmentally conscious living.